In a world where conventional farming depletes and organic farming protects, Regenerative farming restores. It’s a method that rebuilds soil health, boosts biodiversity, and improves the water cycle, creating a richer, more resilient ecosystem. At Elevate Organic, they believe this is the key to both a sustainable food system and a healthier planet.
Healing starts in the soil and flows into every part of the body. Every ingredient in Elevate Organic supplements is carefully chosen to support energy, balance, and vitality, while respecting the earth and the people who grow it. These blends help men and women feel nourished, empowered, and at their best every day.
Guest: Brian Upton is the Co-Founder and Chief Revenue Officer of Elevate Organic and a 25-year veteran of the natural products industry. He has held senior leadership roles at leading brands including Garden of Life and Ancient Nutrition, helping drive both to top positions in the industry—most recently playing a key role in Ancient Nutrition’s rise into the top 5. Passionate about regenerative agriculture, clinically-studied nutrition, and consumer education, Brian is dedicated to transforming health while supporting the farmers and practices that heal our planet.
Talking Points:
• Before we get into Elevate Organic, can you share your background and the experiences that ultimately led you to the wellness industry?
• What inspired you and the other founders to create Elevate Organic?
• What gap did you see in the supplement and wellness market that you believed Elevate Organic could address?
• Why were organic sourcing and regenerative agriculture so important to the company’s original vision?
• The supplement category is extremely crowded. What did Elevate Organic need to do differently to earn consumers’ trust?
• How do you balance traditional botanical wisdom with modern science and human clinical research?
• What have you learned about introducing an unknown brand in highly competitive wellness categories?
• What are you most excited about as Elevate Organic enters its next chapter?
Learn more at ElevateOrganic.com
Listeners of the show can save 25% OFF their first order when using the code Forever25.
